As we kick off a new year, I wanted to personally thank you for being a Backblaze customer. We don’t take your trust lightly, and we’re grateful that you rely on us to store, protect, and work with your data every day.
I’d like to share a few of the highlights from 2025, and a peek into what’s coming in 2026.
Focused on fundamentals
Across the platform, we continued to focus on: durability, performance, simplicity, and predictable pricing. Today, we support over 500,000 customers in 175+ countries, with more than 5,000,000 gigabytes stored—still at a fraction of the cost of traditional cloud storage.
Evolved use cases
We started Backblaze focused on backup. Hundreds of thousands of customers still rely on us for backup and thousands of new customers show up every quarter.
However, these backup needs evolved into broader cyber resilience use cases, which includes ransomware protection, audit validation, compliance requirements, security logging, and more.
And moreover, Backblaze has become the storage backbone for a variety of modern workloads including AI, analytics, media pipelines and others. I love how Mirage is creating foundation models for AI video, the Philadelphia Eagles are optimizing their media production, Plex is streaming millions of videos, and so many more.
Launched B2 Overdrive for AI and more
To meet the needs of the growing neocloud and AI market we developed and deployed a brand new offering: B2 Overdrive, cloud storage which we believe provides the highest throughput per dollar on the market. In other words, blazing fast.
Customers told us they need to assemble petabytes of data to build AI models, then rapidly move that data to the neocloud or hyperscaler that has the GPUs they need to support their innovation. With up to 1Tbps of throughput performance, B2 Overdrive delivers.
Shipped a variety of cybersecurity features
With ransomware on the rise, managing cyber resilience is critical. We added several features that help everyone across the platform:
- Enterprise web console for greater control and visibility.
- Bucket Access Logs to track and audit data use.
- Anomaly Alerts to detect irregular patterns.
- Legal Hold to preserve specific data during investigations.
- Multi-Bucket Application Keys for better app-level access.
- Support for new S3 lifecycle rules and checksums.
Some of these are fully rolled out; others are in beta or private preview and we’re looking forward to making them generally available.
Introduced our Stats Lab
For over a decade we’ve published our much loved quarterly Drive Stats (sharing detailed hard drive failure rates). In 2025 we doubled down on our commitment to transparency, relaunching our Network Stats series and publishing our inaugural Performance Stats report. With these reports, we aim to give you more tools to sniff out the hype and misleading messaging many providers tout about their performance. I hope you enjoy them.
Expanded our cloud storage platform
We started in January with the opening of our new Canadian region, and we made multi-million dollar investments into upgraded network and storage infrastructure across our US-West, US-East, and EU-Central regions last year to support high-performance customer workloads worldwide.
We also shipped major software innovations internally to get more performance and efficiency out of the same hardware, and to optimize data distribution across the platform.
Looking forward to 2026
We’re entering the year by building on this year's progress with more tools to support AI workflows, cyber resilience, and high-performance needs. While we can’t share all the details yet, we’re excited about what’s coming.
One AI customer told us, “B2 Cloud Storage was literally the only technical thing we used in training these models that didn’t crash the first time we tried it. We’re in an industry where everything fails, but Backblaze didn’t.” That’s what we aim for—not just great cloud storage, but cloud storage that solves your toughest data storage challenges.
Thank you for being a customer and trusting us with your data. If you need help or want to share feedback, reach out to us. You can also leave a review on G2 for B2 Cloud Storage and Computer Backup.
From all of us at Backblaze, we wish you and your families a great 2026.
Gleb Budman
Co-Founder and CEO
